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Mason Onofrio Public Relations named Agency of Record for Salsarita's Fresh Cantina
Agency to handle national media relations and support new marketing initiatives
NEW HAVEN, Conn. (January 25, 2008) – Salsarita’s
Fresh Cantina, a Charlotte-based restaurant franchise best known for its made-to-order
Mexican food and fresh ingredients, has selected Mason Onofrio Public Relations
as its public relations agency of record.
Mason Onofrio will develop public relations programs to support the marketing
and overall growth plans for Salsarita’s Fresh Cantina, including media
relations, message development, franchise support strategies, event management,
community relations, analyst relations and new product marketing initiatives.
“Salsarita’s is a growing brand and an industry leader that’s
poised for growth and continued success. We look forward to helping build its
brand nationally,” said Francis Onofrio, APR, president, Mason Onofrio
Public Relations.
“We selected Mason Onofrio Public Relations because of their proven
track record and experience in the restaurant industry,” said Charles
Ratterree, executive vice president, Salsarita’s Fresh Cantina. “As
a firm that specializes in the restaurant industry, we are confident that Mason
Onofrio will contribute to our overall success and growth.”
Founded in 2000, Charlotte-based Salsarita’s Fresh Cantina offers healthy,
fresh-Mexican food where guests can create a delicious made-to-order meal and
enjoy it in a lively, family-friendly environment. Salsarita’s currently
has 85 restaurants in 18 states. For more information, visit www.salsaritas.com
About Mason Onofrio:
Bethany, Conn.-based Mason Onofrio Public Relations provides its clients
with strategic communication programs, including marketing communication planning,
public relations, issues and event management and interactive services. Clients
include Bruegger’s Enterprises, Bigelow Tea, Charleston Tea Plantation,
The United Illuminating Company, InsurBanc and The Mule. Please visit www.masononofrio.com
for more information.
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