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Mason, Inc. Sweeps 2005 Mercury Awards
New Haven Based Agency Takes The Most Gold, Best In Show And Ties For The Most Mercury Awards

NEW HAVEN, Conn. (June 6, 2005) - Mason, Inc. Public Relations earned six Mercury Awards, including one for Best in Show - Tactics, during the annual award ceremony held last Thursday evening at the Long Wharf Theater in New Haven, CT. The New Haven-based agency garnered the six awards for work on the Bruegger's Enterprises account.

One entrant for each area, Tactics and Campaigns, is awarded Best in Show annually and Mason earned the award in the Tactics category for its work on "The World's Biggest Bagel," for Bruegger's, a Guinness record-setting bagel weighing 868 pounds. The bagel was made at the New York State Fair in Syracuse, NY in August 2004.

In addition to the Best in Show for Tactics, Mason scored a silver and two gold awards in the Tactics category. In the media relations for-profit category, the agency won a gold award for its work on the "Green Bagels" for Saint Patrick's Day, in which Bruegger's bakes green bagels and donates part of the proceeds from sales to Feed The Children. In the same category, work for "The World's Biggest Bagel" earned the agency a silver award. For creative tactics, Mason won a gold for "The World's Biggest Bagel."

In Campaigns, Mason landed a silver and a gold award. The gold award was given in the category of special events and observances for work done on the reopening of the Bruegger's bakery in Detroit. In the category of institutional programs, the agency won a silver for work in helping reposition Bruegger's from a bagel specialty shop to a quick-serve restaurant.

"We are very happy to have had such a strong showing at this year's Mercury Awards," said Francis Onofrio, APR, executive vice president of Mason, Inc. "These awards represent the value that we consistently deliver to our clients and the hard work that goes into developing successful public relations programs."

The Mercury Awards, sponsored by the Connecticut Valley, Southern Connecticut and Westchester/Fairfield County chapters of the Public Relations Society of America , recognize outstanding achievement in the fields of public relations, communications and marketing.

About Mason, Inc.
New Haven-based Mason, Inc. provides its clients with strategic branding and communication programs including marketing communication planning, public relations, advertising, interactive services and direct mail. Mason, Inc. clients include Bruegger's Enterprises, Inc., Cookson Electronics, The Innovation Group, Emhart Black & Decker, NewAlliance Bank, and The Connecticut Sun. Please visit www.mason23.com for more information.