< Back to News

Mason & Madison Selected as Agency of Record for Bruegger's Public Relations
Agency to handle national media relations and assist with launch of new marketing initiatives

NEW HAVEN, Conn. (September 30, 2003) - Bruegger's Enterprises, Inc., makers of authentic New York-style bagels, has selected Mason & Madison Public Relations as its national public relations agency of record.

Mason & Madison will support communication and public relations efforts for Bruegger's Bagels, including message development, media relations, event management, community relations and new product marketing initiatives.

"We're thrilled to work with a quality company and well-known brand such as Bruegger's," said Francis Onofrio, APR, president, Mason & Madison Public Relations. "Our main objective will be to create consumer excitement and assist Bruegger's in building its brand and sales nationally."

"We selected Mason & Madison because of its experience and success in the consumer products and food industries," said James J. Greco, chief executive officer, Bruegger's Enterprises, Inc. "They're a company that understands the connection between consumer emotion and long-term loyalty. We have several new initiatives that M&M will assist us with as we adjust our product offerings and total dining experience."

Founded in 1983 in Burlington, Vt., Bruegger's is a leader in the quick, casual restaurant segment with approximately 250 neighborhood bakeries in 18 states. The company's menu hosts a wide variety of authentic freshly boiled and baked bagels, specialty sandwiches, deli style sandwiches, bagel and egg sandwiches, soups, desserts, unique coffee blends, and original cream cheese in an assortment of flavors. Please visit www.brueggers.com for more information.

With offices in Boston, New Haven, Conn. and New York City, New Haven-based Mason & Madison Public Relations provides its clients with strategic communication programs including marketing communication planning, media and investor relations, crisis communication, product publicity and community relations. MMPR clients include Filatov Eye Institute, Xcelerix, The Innovation Group, ManagedComp and Sprague Energy.